One of the things we’ve noticed about wine and tourism these days is that high end food and wine destinations are now increasingly able to drive significant foot traffic. It isn’t just California’s Napa Valley and France’s famed Bordeaux regions any more, literally half the states in the United States now have some sort of wine program.
A state like Virginia is increasingly able to take advantage of the large number of tourists visiting Washington DC every year to draw even more people into their wine country. For Virginia, the extensive history of grape cultivation in the region led by Thomas Jefferson helps to stop the complain that not many 90 point wine club options exist locally.
That’s at the core of the trends right now in wine. Higher quality if you’re buying from international producers and of course, more local purchases overall.