Trends in Food and Wine Tourism

Food and wine tourism is growing, seemingly by the day.

Of course, that’s an excellent turn of events for people within the field.  Heck, even if you’re interested in a 90 point wine club, it makes it pretty simple to find a great example after spending only an hour or two in California’s historic Napa Valley or even Sonoma or Paso Robles.

Wine is changing tourism in these areas.  Paso Robles is a notable example on a few levels.  Originally a farming town basically between Los Angeles and San Francisco, it was a place to get a bit to eat and put some more gas in the car-really nothing more.

Things have changed.  New hotels.  Plenty of new restaurants.  People are moving to Paso in search of jobs in droves.  It’s a good place to live now and getting better on a daily basis.  None of that would be possible without tourist dollars.

Updated: November 8, 2012 — 6:28 pm
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