Food and wine tourism is growing, seemingly by the day.
Of course, that’s an excellent turn of events for people within the field. Heck, even if you’re interested in a 90 point wine club, it makes it pretty simple to find a great example after spending only an hour or two in California’s historic Napa Valley or even Sonoma or Paso Robles.
Wine is changing tourism in these areas. Paso Robles is a notable example on a few levels. Originally a farming town basically between Los Angeles and San Francisco, it was a place to get a bit to eat and put some more gas in the car-really nothing more.
Things have changed. New hotels. Plenty of new restaurants. People are moving to Paso in search of jobs in droves. It’s a good place to live now and getting better on a daily basis. None of that would be possible without tourist dollars.